Fit Happy Sisters – Identity, RRSS, editorial.
Fit Happy Sisters are two sisters who believe that happiness is to seek the well-being of the body both inside and out. Based on healthy and delicious food, and living life intensely.
They make available to the user easy, healthy and creative recipes to put into practice in an accessible way. The use of a pictogram is proposed to unite these concepts: eat healthy to stay alive.
The concept together with some main corporate colors, secondary colors, typographies and icons, create a new identity that is safe, accessible and far from the competition. It approach from the essence and philosophy that define Fit Happy Sisters. A simple interactive recipe book and a graphic approach for brand communication in RRSS is developed.